With the founder's own testing removed, the real picture: configurators still go deep — 11.4 finishes tried each — and it still leaks: 86 CTA clicks collapse to 3 downloads and 1 lead. The problem is after the CTA, not before it.
Unique users reaching each step, Jul 12 – 22. Bars share one scale; the right column is the share of all 115 visitors.
Steps count unique users firing each GA4 event — not a strict sequence — so a step can outrun the one before it: 86 users clicked a CTA while only 42 ever picked a car, meaning CTAs get hit straight off the landing page. Downstream: 3 downloaded, 1 shared, and the single lead-form start converted into the 1 submitted lead.
Users and sessions per day. The gray columns underneath are total events on their own scale — the Jul 17 spike (285 events from 13 users) is a few people grinding the configurator, not a traffic pop.
Daily, 7-day and 30-day active users over the same window, plus how many people came back at all.
Honest caveat: the window is only 11 days old, so WAU and MAU are still filling in — MAU currently equals all users to date (115), and the 17% DAU/WAU stickiness will only firm up with more weeks of data. * Jul 22 is partial: 0 active users counted so far today.
Mostly unattributed — Direct 52 plus 17 unassigned. google (28) and ig (15) lead the earned side. A user can land in more than one channel, so columns overlap.
Users by default channel group.
Users by session source.
Users by device — desktop and mobile split dead even, 59 each. Sums to 119: a few people show up on two devices.
98 car selections and 479 finish tries from the ~42 users who activated, Jul 12 – 22. Bars are events; the right-hand column is unique users.
car_selected events by make.
The exact cars people load into the configurator.
No runaway hit: the top build is the Corolla Sedan Hybrid 2023 at 4 selections, and nothing else tops 3. The old Challenger streak was the founder's own clicks.
finish_selected events by shade. Chips show the approximate shade; hollow chips are named finishes without an obvious color.
finish_selected events by sheen / material.
All 479 finish tries by film brand. 3M edges volume, but users split dead even — 31 tried Avery, 30 tried 3M. People compare films before they commit.
All 1,821 events in the window. finish_selected (479) and cta_clicked (333) together are ~45% of everything that happens on the site.